Babool (brand)
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Babool is a
toothpaste Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, a ...
brand which was launched in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
by ''
Balsara Hygiene Balsara is an Indian surname (Parsi/Hindu), similar to Bulsara, which indicates ancestry from Bulsar (Valsad). Notable people with the surname include: *Bhicaji Balsara, first Indian to be naturalised as a U.S. citizen *Christina Balsara, married ...
'' in 1987. Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand. In 2005, Babool was sold by Balsara to
Dabur Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG) ...
along with other Balsara toothpaste brands
Promise A promise is a commitment by someone to do or not do something. As a noun ''promise'' means a declaration assuring that one will or will not do something. As a verb it means to commit oneself by a promise to do or give. It can also mean a capacity ...
and
Meswak Meswak (also referred to as ''Miswak'') is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998. The toothpaste is marketed as a herbal toothpaste as it is made from extracts of the ''Salvadora persica'' plant ...
in a deal. As of 2007, the Babool brand was valued at .


See also

*
List of toothpaste brands Toothpaste is a gel dentifrice used in conjunction with a toothbrush to help clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene; it functions as an abrasive agent that helps to remove dental plaque ...
*
Index of oral health and dental articles Dental pertains to the teeth, including dentistry. Topics related to the dentistry, the human mouth and teeth include: __NOTOC__ A :Abfraction  •  Abrasion  •  :Academy of General Dentistry  •  :Acinic ...


References

Brands of toothpaste Oral hygiene Indian brands {{Product-stub